Elevating ImageKit’s Website to Drive New Business Segments
Redesigned website to balance engineers and marketers, shifting from a developer focus to media processing and asset management, while keeping high conversions.
About the project
The existing website was designed exclusively for engineering teams. However, with the launch of a new product for marketers, the client wanted to update the site to serve both engineering and marketing teams effectively.
Additionally, a side project involved creating web-based tools like image converters and quick video editors. These tools were aimed at enhancing platform discovery for a broader audience.
The content for the updated website was provided by the marketing team, and they envisioned a design that was minimal yet playful and modern.
Results
The redesigned website successfully bridged the gap between engineering and marketing teams, effectively showcasing the new product for marketers while retaining its appeal to engineers. The addition of web-based tools like image converters and quick video editors not only boosted platform visibility but also attracted a wider audience by providing practical, easy-to-use solutions. The minimal yet playful and modern design, crafted in collaboration with the marketing team, improved user engagement and reinforced the brand’s innovative image, ultimately leading to increased traffic and conversions.
